18 Best SEO Tools That SEO Experts Actually Use In 2021

“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” – Stoney deGeyter

Most businesses today have their business websites. The reason is simple – to make their business visible where its customers are i.e. online. To achieve this merely having a website is not enough; there is a need to optimize the website so that it is more visible. This is where your ‘SEO Performance’ comes into the picture. SEO or Search Engine Optimization is the process in which you optimize your website’s content to rank high on the organic search engine results. This gives your website visibility and increasing traffic, which you can then convert into being your customers and get sales.

There are various tasks assigned with SEO including the keyword research, accessing site’s performance, data analysis, comparing reports with the competitors, etc. Which is why, achieving SEO is not an easy feat. But today there are a number of free and premium SEO Tools available in the market that aid website owners to perform well with SEO. Use of reliable and still user-friendly SEO Tool will be your strongest SEO strategy. Rather, these tools will assist you in formulating your strategy. So, which are the tools to look forward to in 2021, let’s have a look

18 Best SEO Tools that SEO Experts Actually Use In 2021:

With SEO tools, you can analyse the performance of your website as well as your competitors, do keyword research and find highly converting keywords,  they help you in visualizing of the data, you can also figure out your competitor’s SEO Strategy, and accordingly track your website’s SEO process, etc. And the most important of all, they are going to save you money as well as time. Following is our list –

• Google Search Console: Google Search Console (GSC) is a free tool for anyone with a website. By registering an account with GSC, you can control the presence of your website on Google’s SERP – what will get indexed (by submitting a sitemap), how your website will be represented, etc. It gives insights into blocked resources, broken links, redirect errors, slow loading time, etc and suggestions to solve these problems.

• Google Trends: Google Trends is a tool which gives information about keywords and development with regards to the content. Using this tool if you search for any keyword, you can get insights into the growing queries, how the interest has panned over the time and over different geographical locations too.

• Google Analytics: Google Analytics is another free tool by Google which gives insights and analytics on your website’s performance. Thus, you can know which of your webpages and keywords are popular, which of your Google ads are performing better, which pages have high engagement, who and from where and when is visiting your webpages, how is the movement of visitors along the sales funnel, etc.

• Ahrefs: Ahrefs is most probably the most used and recommended SEO tool that is available online. As a website crawler, only Google tops this tool. Ahref is great for SEO analysis, keyword research, and audit. Its features include analysis of the content gap, the organic traffic, and your backlink profile too. Thus, it shows which parts of your website which need improving to improve your rank. It also provides a thorough analysis of your competitor’s backlinks. And yes, it also keep a track on your mention in the media.

• Answer The Public: This tool provides you with all the questions being asked in relation to any keywords. This provides you with ample of content ideas. It can thus suggest for you lists of topics around specific keywords; which proves extremely helpful for your blogs.

• Moz: Moz is one of the SEO Tools, which Experts love because it is where you find too many features at your disposal. It explains to you in detail what is what problem, its impact on SEO, and what can be done for overcoming it. It does that for every single page with its page optimization feature. Moz also gives analytics of the backlinks, linking domains, highest ranked pages, yours and your competitor’s link profiles, yours and your competitor’s keyword list, your progress in link building, etc.

• Magestic: Majestic is a SEO marketing tool, and SEO keyword tool well preferred by SEO experts as it gives you insights into the top million rankings. You can check out for yourself the general over view of your performance and even comparison with others. You can also get comparisons for factors such as external backlinks, trust flow, etc.

• Wookrank: Woorank is a SEO analysis tool which is used for tracking and reporting marketing data. It identifies for you downtime, security issues, content issues, etc. along with guidelines to solve them. This tool can be used to see the keywords being targeted by your competitors, which you can then target too. Using this toll you can understand the performance of keywords over the time so that you can optimize your keywords.

• Fat Rank: Fat Rank is a SEO Chrome extension which is used to do analysis of web performance. It gives insights into ranking of your keywords and your rank per page. This tools is a great help so as to optimize the website for keywords.

• Ubersuggest: Ubbersuggest is a free keyword finding SEO tool. Developed by Neil Patel, this tool helps in identification of keywords, the search intent behind them, the keyword volume, the competition for the keywords, the Cost Per Click for them, etc. With this tool, you can even see the trend of keywords and thus can decide if you want to target the keyword or not.

• Screaming Frog: ScreamingFrog is a SEO Tool which SEO Experts utilize to crawl the websites. Crawling the website in a similar fashion to a Google crawler, this tool gives insights into the Meta data optimization, site links, page loading speed, broken pages and redirects, etc. You get detailed analysis and report on Excel sheets at a very fast speed and thus is great for SEO audits.

• Siteliner: Belonging to SEO Checker tools, Siteliner is utilized by Experts to identify and correct issues such as broken links, duplicate content, internal links non-indexed page, page speed as well as size etc. It thus helps improve quality and value of website, adding more context, reducing cannibalization, etc.

• SEMRush: SEMRush as a SEO Marketing tool is another one of the favourite tools of experts as it gives insights into your page rankings & organic traffic, possible ranking opportunities by comparing with competitors, etc. It provides a check on broken links, content length and quality, meta tags, web design, site size and loading time, etc. It also gives recommendations regarding steps to take for improvements.

• SEOQuake: SEOQuake is another one of the SEO Checker tools used by experts to carryout a website’s – theirs or their competitors) on-page audit. It also gives insights into external as well as internal links and keyword density. Also, all the data thus obtained can be easily downloaded and exported to people you want to send it to. It also enables competitor analysiss.

• BROWSEO: The way our see your website, and the way a search engine sees it, is completely different. In order to optimize your website well for the Search Engine, BROWSEO gives you the vision of your site which the search engines have. Using this preview, you can hence optimize your page title, description etc. accordingly.

• HEAL SEO Tools: This website is preferred as it comes with more than 50 HEAL SEO Tools which can track your site for SEO problems and provide solution to increase visibility. The tools include Backlink maker, plagiarism checker, meta tag generator, met tag analyzer, keyword position checker, Robots.txt generator, backlink checker, XML sitemap generator, etc.

• KWFinder: KWFinder is a SEO keyword tool finds for you the best keywords, long-tail keywords, keywords related to ones you search for, keywords which have less competition, etc. The best part is that it gives a good comparison of keywords with respect to its difficulty, CPC, volume, etc. It even runs analysis on the SERP and backlinks and helps you in tracking your ranks and improvements. And yes, it gives keyword ideas to rank higher too.

• CanIRank: As the name tells you, this keywords tell you if you can rank for any keyword. Here there is no generic response such as the keyword is competitive or not competitive, but rather a well designed answer if your website specifically can rank for it and how you can better target for that keyword.

So, this was our list of the SEO Tools which experts love to use and recommend keeping within your arsenal of SEO tools. Their use will improve your SEO Performance by leaps and bounds for sure.