25 Ways To Increase Traffic To Your Website

“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.” – Adam Audette

As businesses, we all understand the importance of SEO; but if you think SEO aims at getting a higher rank on Google, you need to rethink. The business goal is beyond mere ranking – it is to get more profit, which can be achieved when you Increase Traffic to Your Website. And yes, as Adam Audette has said, you don’t just want traffic, you need it to be relevant too. This requires on your part a proper planning so as to target the customers you want. This is exactly how it is with physical store – you advertise, do marketing, etc. and this will get more customers to your store. With proper presentation and engagement, you then convert them into sales which will get you profit.

Similarly with your business website, you need to strategize Ways to Increase Website Traffic, which is going to be your potential customers. Now the question remains, how do you achieve it? Believe me, it’s not that difficult. Today, we have got for you various ways in which you can improve your website traffic, and they are as listed below.

25 Ways To Increase Website Traffic To Your Website:

1. Pro Your SEO: Every second there are around 40,000 Google Searches. Meaning, ranking higher on google will get your website a visibility and traffic like no other. Statistically, of all the traffic, more than half is organic/unpaid traffic. SEO thus becomes the easiest, most affordable way to get more traffic.

2. Make Use Of Long-tail Keywords: While we all would love to rank higher for short-tail keywords and head terms, it has too much competition going on. Instead you can easily rank for long-tail keywords; in fact, statistically most of your traffic comes from them.

3. Tap Onto Local SEO: If you have a physical store/ brick and motor business; you need to register your business on Google My Business (GMB). This will give your website a local presence, bringing in local traffic coming in to your website. It will also get you physical customers and ultimately sales.

4. Keep Your Titles Attractive: This may sound a simple advice, but it is important that you master the art of creating attractive and engaging titles. Your titles are the first things visitors are going to read; and if they are not able to capture the attention of the readers, you are going to lose your traffic fast

5. Optimize Your Internal Linking: External Link Building is good for SEO; however, internal linking is equally important. Whenever a visitor reaches the end of a web page, your internal links will direct them to other webpages on your website. It thus helps visitors to navigate, increase website engagement and increase traffic.

6. Be Responsive & Fast: I can never enough stress the importance of a fast loading website. If your website takes a long time to load, the incoming traffic to your website will bounce back. Similarly, if your website is not responsive and mobile-friendly, you’ll be losing half of your– that which is mobile using – traffic.

7. Content: Dave Naylor has well said, “My rule of thumb is build a site for a user, not a spider.” This means your webpages should have highest quality content which will be a source of right information to the users. Remember that search started for the purpose of content and the highest quality of content is your answer for anything.

8. Create An Environment For Interaction: Commenting is a great way for visitors to give their input and feedback to you. Make sure to promote comments within your webpages to improve engagement. It also helps in you in creating rapport and improving interaction with users.

9. Be A Part Of The Community: The industry to which your business/website belongs has its own community. There will be forums for the community. Participate in the forums, involve in Forum Commenting. In a similar fashion, get involved in Blog Commenting so that you make your presence known within your community.

10. Make Use Of The Aggregator Sites: Aggregator sites such as Reddit have very higher page views. Commenting and posting content there will surely get you increased traffic. For this it is important that you need to rank high on the front page. For this you need to get maximum up-votes in minimum time. And yes, it is important to post at right time too.

11. Join Quora: Quora is a Question and Answer site where people visit to ask questions and get answers. It is a great platform which you can utilize to contribute with unique, thought provoking, quality, and even inspiring insights; so that you get to show your authority on some topics. You can even write short snippet blogs on Quora and then provide link to relevant blogs on your website so that you drive in traffic.

12. Influence With Influencers: Influencers are people who have a very large reach and can bring a large traffic to your website. You can reach out to them to promote your business. Remember that influencers have many businesses and brands approaching them. So, instead of simply pitching a sale, offer them something in return which they cannot resist.

13. Email Marketing Still Rules: Email marketing may seem old school to you, but it is a really effective marketing strategy. There are various email marketing tools out there which will aid you in this. You can also integrate them with your CRM and can thus create personalized emails which will surely get you high traffic.

14. Get Social: Simply having a website is not enough to get more traffic; you need to be more visible on other platforms too. And what better than social media? So, make sure to open your business accounts on various social media platforms and regularly post content on them. These platforms have a large reach with people of all ages and gender and background using them, you can tap on to them.

15. Advertise With Social Media: Facebook, Instagram, etc. platforms today provide business with opportunities to advertise their businesses. Social Media Marketing is increasingly gaining importance and can be a good way to go about to get traffic. These platforms even come with their own analytics which can help you to plan your marketing and advertising strategy.

16. Create Relevant Infographics: Infographics is a cool way of putting information in form of images. They help in relying important data in a way which is easy to comprehend and does not require plain texts. Doing research and creating your own infographics can be your first step. If websites find them relevant and useful, they will be using your inforgraphics with their content and linking the inforgraphic back to your website.

17. Go Live To Create Connect: Facebookl live video, Instagram live, etc. are various features social media are providing. This enables you to do live streaming videos which will help you connect better with audiences on social.

18. Up Your Video Game: Video content is undoubtedly being consumed by people in large amounts. Audio visuals make it easy to comprehend things and consumers today prefer this mode of getting information. Adding in video content is thus a good strategy to increase engagement

19. Redirect From YouTube: YouTube today has become a separate search engine where any video can be found. Consumption of videos on YouTube is increasing day by day. You can create your businesse’s channel on YouTube and increase users engagement. Also, you can add in links to your website and social accounts to drive traffic.

20. Conduct Webinars: In today’s world, with the spread of the virus, social distancing has become a norm. This has lead to people learning and working from home. Short informative webinars are on rise and people are attending such webinars. You can design webinars which address at solving problem of consumers relating to your field or simply give information. Only those who are really interested in the field topic will be connected to you. You can drive them to your business this way and even get conversions out of them.

21. Interview & Get Interviewed: Conducting podcast and interviews on radio is another way to connect with potential customers. You can be the interviewer or get interviewed, either way you’ll be heard and be able to establish yourself as thought leaders in your field through these resources. Audiences will accept that you are knowledgeable in your field and have profound knowledge and can seek you out.

22. Partnerships: Every sector comes with its own shares of competitors, however instead of being imposed by them you can partner up with them. This way, you’ll be joining forces in promoting both of you. Your reach will be doubled and same will be the benefits for your partner. You can do promotion, create events, etc. in partnership and increase your reach, driving in increasing traffic.

23. Start Blogging: Blogging can get a website 67% increase in leads/ month. Blog is a great way to give out useful information to the users. Regularly updating with articles/blogs will keep you on the loop and help you with your rankings. But of course the quality of the content of your blog is equally important.

24. Be A Guest Blogger: Guest blogging is a great way to improve traffic, what you have to do is simply write a guest blog for a popular website. In exchange, you get to backlink to your website. Getting an opportunity to guest post may be a challenge, however is you have a unique and genuine approach, In a similar way you can host blogs by other websites.

25. Free Giveaways & Egobait: Everyone loves anything free. You can offer free giveaways for your potential consumers for subscriptions, etc. This is the simple way of attracting more subscribers and traffic. Is method is best applied when you are starting new and have not garnered much attention or brand name. However, if your business brand is rather well known, you can simply make use of Egobait. Thus, if you have a good reach, subscribers, etc. you can conduct some competitions, etc. and give away a badage of honour to winners. This way you stroke their Ego, and your business gets mentioned too. Its a win-win situation

These are various ways in which you can Increase Traffic to Your Website. While going through list I am sure you may be wondering if these methods really work. Well, with a back up of being an SEO Company, all of these ways have been utilized by us for our clients and they have shown positive results. So, you can simply go for them. However, if you feel all of this is too much of an hassle; we suggest you best hire professionals and get great results in less time, efforts with some investment.