10 SEO Auditing Tools You Should Use

10 SEO Auditing Tools You Should Use

Auditing a website is not a simple task, it demands a lot of time and resources. It requires a keen eye for detail as the author has to go through hundreds of web pages. For this reason, you need to search for the best SEO auditing tools to make the auditing work much easier. If you use an auditing tool, there is no need to spend much time doing manual checks on every web page. Today most businesses are investing a lot in digital marketing and social media to increase their brand exposure. SEO is playing an important role to popularize the websites in getting better ranking positions for the keywords and landing pages. To help you out, we have created a list of Free SEO optimization tools that can make your SEO process easier.

Free SEO Optimization Tools

Woorank: it is one of the best auditing tools used for analyzing websites. It is the better option for SEO agencies, digital marketers, website owners, and B2B marketing companies. It offers a detailed analysis of broken links, locates broken or defective webpages, on-page, off-page, and more. It also helps marketers reveal chances for optimization and improvement. It is available in free and paid versions and we can download audit reports in PDF format.

SEMrush: it is the top auditing and research tool used to track the competitor’s research, backlinks, organic keywords, and PPC keywords of the competitors. You can use this tool to track the competitor’s data and you can put in place those in your SEO marketing strategy to boost your website ranking. Some of the unique features of SEMRush are creative effective ad campaigns, finding top publishers & advertisers, uncover competitor ad techniques and budget, and conduct backlink analysis.

Moz: It is the top SEO provider and digital marketers use Moz products in their SEO processes. Most SEO experts use Domain authority, Moz rank, and page authority as metrics. It offers free and pro tools for all types of businesses. It is a great all-in-one SEO platform. T marketers can use it to conduct a comprehensive website audit and technical and SEO issues that are impacting their rankings. It offers tools such as MozBar, Open site explorer, Keyword Explorer, Business listing, Research categories, and more.

Screaming Frog: It is a crawling tool used for analyzing the whole website. With the help of this tool, you can use various parameters including security, broken links, anchor texts, meta descriptions, response time, ALT tags, and more. This tool crawls up to 500 URLs for free. It provides a simplified and expedited process. In the paid version, you can experience many features including new customization options and integration with Google Search Console, and Google Analytics.

Ahrefs: it is the one-stop solution for all your SEO and digital marketing needs. It used appealing visuals to present the results of its on-page, off-page, and technical audit tools. Digital marketers use this tool to fix broken HTML tags, identify content quality issues, spammy backlinks, fix broken links, and fix broken resources including JavaScript, CSS files, and images. It is a cloud-based platform, hence you can schedule your crawls to happen daily, weekly, or monthly.

Google Search Console: It is a free SEO audit tool that suits best for beginners. Using this tool, you can get an overview of your site’s performance such as average click-through rate, average SERP position, clicks, and impressions. It also provides you details about weak areas of your site that are not performing as expected. This tool is free and you can experience many features in paid SEO tools.

Alexa’s Site Audit Tool: Alexa offers an SEO analysis tool for marketers and digital marketing companies. This tool helps you to find and fix technical-related issues that keep you from ranking. When you access the tool, it scans your whole website and shows you how to strengthen your online visibility. By running an SEO audit, you can find issues that decrease your website traffic. The 14-day trial version is completely free and to experience advanced features you need to pay 149 dollars monthly.

Google Page Speed Insights: it is a free tool provided by Google. It is the best choice when it comes to finding, diagnosing, and fixing SEO-related errors that are impacting your Google Search Engine Rankings. If you have any issues with low click-through rates or high bounce rates on your web pages due to poor page speed and long loading times, you should analyze your website with Google PageSpeed Insights. 

SpyFu: it is a tool used for extracting competitor’s insights and you can observe all your competitor’s activity. It is the best choice for SEO enterprises and website owners for doing digital marketing, online marketing, and sales activity. Some of the notable features of this tool are keywords, organic search, inbound clicks, Paid Search (PPC), and more. You can also conduct PPC competitive research and SEO competitive research. You can also drive traffic to your Google Ads campaigns and website, check both paid and organic rankings on search engines.

Seoptimer: It is a free auditing tool used to locate the errors of the website. It also recommends ways to improve your search ranking based on the evaluation. You can also download the Google Chrome extension for auditing web pages.


Search engines have a lot of information about your website and they use it to rank your site on the result page. Using the SEO audit tool mentioned above will help you address issues in your marketing techniques. You will get some insights about how to optimize your site to stand unique from your competitors. You can also hire an SEO company to know SEO best practices. It also increases your chances of ranking for the right searches.