15 Best URL Shortener Services To Shrink And Track Links

15 Best URL Shortener Services To Shrink And Track Links

Have you ever faced a struggle to post a URL to social media or elsewhere by how long the link was? This is where a URL shortener tool would be beneficial. There are several different URL shortener tools out there on the internet to do this for you, but it might be confusing which one is best.

What Is A URL Shortener?

Links can be long, hefty, and difficult to track. A URL shortener tool can take a URL and offer a shortened URL that sends the user to the same spot. Some URL shorteners service also provides tracking, click analytics, UTM parameter support, and retargeting.

When using an online tool, it is necessary to find the one which is right for you. In this blog, we have created a list of 15 URL shortener tools.

Top 15 URL Shortener Tools


Bitly is one of the popular URL shortener tools out there on the internet. Links can make a great customer experience. Using this tool, you can create shorter links and keep track of link analytics. In this platform, you can create a free account by logging in with a Gmail account, Twitter, or Facebook. Some of the features of this platform are audience intelligence, Custom URL, analytics dashboard, connect a custom domain, and cloud-hosted. This platform provides its basic service free of cost. 


TinyURL.com is the best tool where you can shorten your links. It provides the chance to customize the last few characters of the link, so you can maintain consistency with your branding. If you have to shorten links often, then TinyURL.com is the best choice for you. You can add TinyURL in the browser’s toolbar for easy access. The links created by TinyURL.com will never expire, so you don’t need to worry about breaking the URL. 

3. OW.LY

Ow.ly is well-known for its connection to Hootsuite. If you are using the free version of Hootsuite, you can get Ow.ly for free as well. To access Ow.ly, you need a Hootsuite account. The advantage of needing a Hootsuite account is that the tool will be more secure than if everyone were able to use it. Some of the features of this platform are rank monitoring, link retargeting, URL performance metrics, mobile platform support, and demonstrating social ROI. 

4. IS.GD

It is the best tool for people who require a quick and easy-to-use URL shortener. By bookmarking the link, you can quickly shorten your links using IS.GD. Using this tool, you can create a QR code that can be added to your business cards, so that users can get to your links that way as well. 

5. Rebrandly

Rebrandly comes with tons of features such as UTM parameters, build link creation, Emojis on short links, API access, and 100 plus app integrations. It is an advanced URL shortening technology. Using the Rebrandly tool, you can create separate workspaces and teammates.

You can use this Rebrandly tool for both building and sharing short links across various social networks. It also has advanced features like link retargeting support.

6. T2M

T2M is the best URL shortener out there. To make the URL tracking much easier, they have two separate dashboards. One is intended for location analytics and another is for the device or platform. It also generates a QR code with a short URL. Some of the features of this platform are no spam policy, personalized short URLs, Full-scale analysis. CSV import, and bulk URL creation. 

7. ClickMeter 

Click meter is the best option for advertisers and agencies who use Google AdWords or other advertising networks. It is a perfect one for webmasters with a global audience and multiple languages. With this tool, you can easily integrate with a global audience and multiple languages. Some of the unique features of this tool are URL encryption, Multiple API keys, Bulk link creation, Geotargeting, and multilingual support.


Buff.ly is a popular URL shortening tool. Once you shorten your links, you can be scheduled to post at a later time. In the free version, you can plan and post links on social media accounts such as Twitter, LinkedIn, Instagram, Facebook, and Google+. But, if you want to share posts on social media, you need to go for a paid account. It is the best tool for people who are searching for ways to shorten their social media links. 


It is a shortener tool that allows its users to make money just by using it. You can earn money when visitors click on your shortened links on your social media site or blog. It is a free service that offers safe advertising with no popups. Along with that, you can also get data on how your kinks are performing, so you can use this information to make perfect decisions about the links you are posting and what your audience is searching for. 

10.  BIT.DO

Bit do is an easy-to-use URL shortener tool. You can access it by signing up and pasting the link you would like to have shortened. You can also access data on how your link is performing and who is using them from where. Along with that, you can have your domain that is related to your business. The links created with Bit.do will never expire, so there is no need to worry about broken links. 


Mcaf.ee is a famous computer security company. They also provide a URL shortener tool that you can use to make your links shorter. This tool lets you share links on social media websites or blogs that have been shortened. Along with that, it can give information about where a shortened link has come from. If you use a browser such as Chrome or Mozilla Firefox, the plugin can be added to the browser. 

12. SU.PR

Su.pr is a URL shortener tool owned by the Stumble upon website. It is the best choice to go to if you are looking for interesting content that is relatable to what you like. It also lets users share it on Twitter and Facebook. It lets the users like or comment on your post. This information is then stored in your account and provides information about how your posts are doing. 

13. POLR

Polr is a URL shortener tool that is well known for its feature of self-hosting, which allows for best branding and driving customer satisfaction. For people who are expert at understanding how URLs and programming work, it can be beneficial for self-hosting. There is no need for an extensive background in programming. Another advantage is that you can get analytical data about how your links are performing.


BudURL is an online service that lets you shorten URLs for posts on social media, in emails, and anywhere else you need. The unique thing about this tool is that it provides extensive tracking and managing features. This tool also offers 100% privacy and control. 


Moourl is a URL shortener tool created by Rodrigo Franco. His ultimate goal was to create an easy-to-use URL shortener tool. Copy and paste the link you would like to have shortened in the box and click on “Moo!. It is the best choice for people who are looking to just have a few links shortened. 


Using a URL shortener service, you can create clean and user-friendly URLs and also track and analyze how those URLs perform.  Give trail the above-mentioned list of URL shortener tools to know which works for you best.  Select the URL shortener which fits your business requirements and nature.