15 LinkedIn Marketing Tips To Grow Your Business

“A single Ad on LinkedIn reaches 13% of the world population and it can increase 33% of the purchase intent.”

The 18 years old turning LinkedIn has long evolved from being a platform used mostly for job hunting. Today, LinkedIn has 772 million users; and is a social media platform which can help businesses to create brand awareness, and build customer relationship. Thus, LinkedIn Marketing has slowly become an important part of every business’s Social Media Marketing strategy. LinkedIn is a platform at gives you opportunities to make connections, spread your network, establish partnerships, improve brand awareness, etc. With so much potential (given that you strategize properly), LinkedIn Marketing needs to be approached according to planning. So, you may wonder, how do you go about it to optimize the output of your LinkedIn marketing? Let’ get a look.

How To Do LinkedIn Marketing?

LinkedIn needs to be an integral part of your business marketing strategy because it is a great way to effectively expand your professional networks – it is the biggest site for business networking. Along with that LinkedIn, Marketing can help you to get increased traffic, find quality leads, grow networks, share your professional expertise through quality content, and of course, get some great talent to your organization by marketing job openings. 

The first step towards LinkedIn Marketing is that of creating your LinkedIn business Profile – Add-in, rearrange, and remove sections within your profile. Then you get on with your marketing strategy. To help you further LinkedIn provides you access to various features to improve on and measure your LinkedIn Marketing Practices. LinkedIn has much to offer, given that you are well aware of the most effective and actionable ways to achieve that. We at Heal SEO, like Social Media Marketing services provider, have got some tips to assist you in wading through these tough waters to emerge as a very successful business.

15 LinkedIn Marketing Tips To Grow Your Business:

1. Customize your Linked In Company profile: Make sure to complete your profile and give it more a bit of personality. Start from easy things such as adding a background image and customizing your profile URL. You can even edit the sections and their positions within your profile by clicking and drag & drop.

2. Create LinkedIn Showcase Pages: LinkedIn Showcase pages are like an extension of your Company Page. Using them you can promote specific products/marketing personas. You can personalize them and publish highly targeted and quality content for the specific audiences, later on focusing on the growth of audience for that specific Showcase page.

3. Work On Your Identifiers: Identifiers are those by which your profile visitors recognize you. Thus, It’ll include your name, headline, image, etc. which should be unique to you only. Always enable your Public Profile setting to be visible.

4. Use LinkedIn Endorsements: In your profile, highlight those skills for which you would want to be endorsed. You can earn endorsements by showcasing your expertise and skills; or exchange endorsement by endorsing someone else; etc. to give you more credibility.

5. Include Work Samples: If you are a brand ambassador or a solopreneur, etc. add in your work samples which will be proof to all your claims. This way, you can promote your skills along with its example. After all, actions speak louder than words.

6. Use Open Profile Network:  Normally you need to have at least a first-degree connection with someone on LinkedIn to send them messages. However, for Premium accounts, there are options such as Open Profile network through which you can send messages to ones you are not connected to.

7. Know What Your Connections Are Upto: You need to always be a part of the picture. Regularly visit the Network updates and check on what your connections including your customers, and even your competitors are doing. It’ll help plan your marketing strategy accordingly.

8. Keep A Check On Who Is Viewing You: Keep a tab on who   all are visiting/viewing your profile. You can even get insights and analysis into the weekly trends on the views of your profile. The insights you get may vary depending upon whether you have a basic or premium account.

9. View Profiles You Are Interested In: As you check who is viewing your profile, so do others. So, if there are some profiles that you are interested in, go ahead, and view them. Once they get notified of about you viewing them, they may simply out of curiosity view your profile. This will give you increase exposure.

10. Optimize Your Profile For SEO: This should not come to you as an extraordinary tip, but it is the most necessary. For marketing, it is necessary to optimize for SEO. Make sure to do proper keyword research and include them within your profile to be found easily.

11. Get Blogging: LinkedIn is social media platform, where it is important to establish yourself as a thought leader or an industry expert. The best way for doing this is to create blogs that are targeted for LinkedIn users. This’ll also increase your reach and shares.

12. Make Use Of Sponsored Updates: Like any other social media platform, LinkedIn offers Pay-Per-Click or Pay-Per-Impression features. And the best part is that you use it for highy targeted your updates, removing irrelevant audiences. You can add in some strong Call-To-Action and it’ll while providing some quality content for free.

13. Create And Join Groups: Creating Groups and joining relevant groups gives you a connection with your audiences. You can interact with, give advice, get advice, or simply listen to what your target demographics, customers, businesses, partners are talking about. It is a great way to build connections and relationships. You can even go about finding prospects by working on the members' page of the groups you have joined.

14. Convert Your LinkedIn Connections Into Your Email Marketing List: You can reach out to your LinkedIn connections with an invitation to your signup. Make sure you are friendly and thankful for being connected on LinkedIn and explain what you can offer for your email signups.

15. Avoid Hard Selling: This one is an important ‘to avoid’ tip. Do not go for hard sells and pure advertising. Stay clear from this, and instead make use of informative and quality content updates and interaction to create awareness; show your skills; etc.

These were our LinkedIn Marketing Tips be sure to follow and work on your strategy.