25 Of The Best Digital Marketing Certifications To Take In 2021

Digital Marketing is the hottest trend and it is a booming field. You can find tonnes of job opportunities in the digital market. Hiring managers and companies are now searching for candidates who have excellent digital marketing skills. If you are searching for ways to excel in a digital marketing career, you need to up to date with the latest trends, news, and tactics.  You need to spend time on getting digital marketing certifications. Go through this article, to know about the best digital marketing certifications.

Google Analytics IQ Certification

If you want to become a successful digital marketer, you need to learn all facets of digital marketing revolve around Google. You don’t need to be a digital marketing expert to find success in digital marketing. It is a free certification that provides knowledge on how to measure campaign metrics as well as monitor KPIs to scale marketing techniques and tactics.

Hootsuite Social Marketing Certification

Social media is a powerful tool to increase your brand value. Hootsuite is one of the popular social media management platforms. Hootsuite provides digital social media certification training for all abilities. You can study everything in social media strategy starting from the inductor course to advanced social media marketing strategy. After completing the course, you can find opportunities in top digital marketing companies.

Google Ads Certification

A powerful Google Ads campaign has the ability to make or break your marketing plan. If you analyze, you will find that advertising on Google will generate quick results for the brand to boost better ROI. In this certification course, you will know concepts including online advertising, campaign setup, measurement, and optimization. You need to get above 80 % to get a pass in this certification course. You will also assess additional assessments such as display advertising, mobile advertising, video advertising, and shopping advertising.

HubSpot Content Marketing Certification

Content is the king in attracting an audience to your business and also it influences all other online strategies. Recruiters will search for candidates who possess communication skills and proficient writing.  This course is best for aspiring content marketers who want to know the ways to understand the importance of content marketing.

Digital Garage: Fundamentals of Digital Marketing Certification

Google’s Digital Garage provides free tutorials on basic concepts of digital marketing. You can choose a certification of your choice from the wide range of courses provided by Google’s Digital Garage. A beginner can learn everything from analytics to data insights. The curse provided here is accredited by The open university and The Interactive Advertising Bureau Europe.

YouTube Certification

About 80% percent of digital marketers prefer visual assets in their social media marketing campaigns. A video is an engaging form of content and it has the ability to drive a better conversion rate. Millions of people spend time on Youtube to know new things and hot news happening around them. The certification program provided by Google is committed to educating all creators and users on the platform. Tutorials offer you the latest best practices in three courses. The courses are content ownership, channel growth, and asset monetization.

HubSpot Inbound Marketing Certification

Inbound marketing is a tool to gain more visitors and potential customers in. HubSpot is a powerful brand in the inbound marketing space and the certification is best for those who want to stay up to date on the best practices available in the market. The certification course has seven modules that cover everything starting from fundamentals of inbound, and understanding each concept about the buyer’s journey.

Facebook BluePrint Certification

Facebook is the most used social media network. It is the best option for businesses to reach their target audiences and drive brand awareness. The Facebook program provides two certifications namely- the Facebook certified buying professional and the Facebook Certified Planning Professional. These certifications are best for digital marketers who are looking to show off their Facebook advertising skills to employers.

Stanford University’s Machine Learning Certification

Artificial intelligence has revolutionized the way every digital marketer thinks about SEO, Social media, data, and content marketing. The trend is now growing and you need to be familiar with it to stand among the competitors. You can easily find Stanford University’s Machine Learning Certification course on Coursera.

The Digital Marketing Institute Certified Digital Marketing Certifications

The Digital Marketing Institute provides several courses and certification programs. The course is best for all skill levels including certified Digital marketing professionals, certified Digital marketing leaders, the Digital and Social selling specialist. At the end of the course, you will be an expert in digital marketing skills including Email marketing, social media marketing, digital advertising, and SEO.

Copyblogger Certified Content Marketer

This certification is best suited for advanced content creators and content marketing strategists. If you learn this course, you can make yourself a professional content marketer and build your own content marketing company. After successfully completing your training course, you will become a certified content marketer. In addition, you will be listed in the certified content marketer directory on the copy blogger website.

Content Marketing Institute Online Certification

The Content Marketing Institute (CMI) is one of the rich sources for content marketers. CMI provides online training and certifications for content marketers. They update their course curriculum as per current trends. They have a variety of content marketing topics including story, channels, process, conversation, and measurement. When you pass the exam, you will be certified and the certification never expires.

Market Motive Digital Marketing Certification Program

The market motive is popular for its web-based training platforms. They offer digital marketing courses and certifications since 2007. This certification program helps you to be an expert in various domains including Social Media Marketing, Search Engine Optimization, Web Analytics, Pay-Per-Click (PPC), and Content Marketing. In addition, they also provide tool-based training on Google AdWords, YouTube, Twitter, Google analytics and Facebook.

Cornell University Digital Marketing Certificate Program

eCornell provides top online professional and digital marketing programs in the world. At the beginning of the program, you will get to know the overview of the digital marketing landscape, then you will understand the strategies and opportunities associated with top digital marketing channels. At the end of the program, you are able to develop an integrated digital marketing plan as per your company’s priorities and resources.

Duke University Digital Media And Marketing Certificate Program

The digital media and marketing certificate is best for working professionals who are searching for a way to enhance their existing digital marketing skills. On the other hand, if you are a beginner, you can start your career in digital marketing. This certification program is accessible anytime from any device with an internet connection. This course covers various modules including SEO, social media marketing, mobile marketing, conversion optimization, and Email marketing.

GetResponse Digital Marketing Certifications

GetResponse is one of the top email marketing software companies. The main goal of the company is to support digital marketers to drive better results with webinars, landing pages, and marketing automation. They provide four certificate courses to improve your digital marketing skills. At the completion of the course, you will learn how to create an effective content marketing program, how to use different types of marketing channels to attract new customers, and how to become a successful content marketer.

American Marketing Association (AMA) Digital Marketing Certification

AMA is one of the top professional marketing associations in the world. They have partnered with  Linkedin learning, hence it is the best quality course to learn everything about digital marketing. The learning path and exam provide you the knowledge to execute, conceptualize and measure your digital marketing tactics.

Twitter Flight School Certification

Twitter offers two ways to help marketers gain traction and start advertising on the platforms. The marketing leadership program is best for those who are searching for new opportunities in the social media platform. The executive leadership program is best for people who are looking for a way to increase their personal brand and the completion of the whole course takes up to only 10 minutes.

Quintly Social Media Analytics Course

After completing the course successfully, you can run the best social campaign, track and report your social media goals even without knowledge of analytics. The course covers all the topics starting from basic principles of social media analytics to advanced analytics. This course teaches how to track and measure your performance goals on social media platforms including YouTube, Instagram, Facebook, Twitter, and more.

Bing Ads Certification

It is a free certification course and it teaches how to maximize your ROI when advertising on the platform. To finish the certificate program, take the free course at your convenience to prepare for the exam.  If you want the certificate, then you need to score above 80% or higher to pass.

BrainStation – Digital Marketing Certificate

Brainstation is one of the leading certificate learning programs. Classes are conducted both offline and physically in Toronto, Vancouver, Boston, New York, and Chicago. This program is originally designed by industry experts and covers concepts such as social media, analytics, email marketing, and search marketing.

SEMrush SEO Toolkit Course

The SEMrush SEO Toolkit Certification Course will help you to learn every concept in the SEMrush suite of digital marketing tools. The lesson plan consists of 14 video lessons designed by a team of SEMrush professionals. Within 3 hours, you will become a pro in SEM Toolkit. This course is completely free and with the help of this course, you can build social media campaigns on your own.

The Unbounce Landing Page Course

With the help of this course in the form of step-by-step instructional videos, you can create your own landing page. The modules include page architecture, lead capture forms, landing page copywriting, landing page fundamentals, and more. It is a free program and it helps many entrepreneurs who are searching for ways to increase conversion without spending any type of extra money.

HubSpot Email Marketing Certification

The HubSpot Email Marketing Certification course guides growing marketers on how to generate an email marketing strategy. With the help of this course, you will learn everything starting from contact management and segmentation to deliverables. At the completion of this program, you will help you to structure an email marketing strategy.

University Of Vermont Online Digital Marketing Fundamental Certificate

Vermont is one of the top digital marketing course providers. The certificate offered by this university is recognized as the best online marketing degree. The courses are taught by experts in the field and are designed for beginners in marketing.

Conclusion

Marketing professionals who obtain recognized and authoritative digital marketing certificates are more demanded in the job market. Getting certificates is the best way to uplift your digital marketing career. If you adopt new techniques and best practices, you can stay ahead of the competition. If you are searching for ways to improve your online presence, then you can hire a digital marketing company