How Much Do Digital Marketing Packages Cost In India?

If you are searching for digital marketing packages but not having an idea of how much it costs actually? This blog will help you. In this blog, you can learn about various digital marketing services and how you can learn about digital marketing packages in India. Let’s go deep into how much digital marketing costs in India. Digital marketing cost is the driving force hidden behind every decision of digital marketing. Keep in mind that the price range may vary based on the digital marketing agency you hire.

What Is Digital Marketing?

It is the practice of using online marketing and advertising strategies to promote your product or service. These techniques leverage digital marketing channels including social media, email, digital ads, mobile apps, search engines, and other websites to engage with existing and prospective customers. Irrespective of your business size, you need a digital market service to promote it on the online platform.

Digital Marketing Packages Cost In India

In general, businesses hire digital marketing companies that look after the associated activities. These companies have their pricing structure regarding the digital marketing services they provide. Digital marketing is an ongoing process, so your budget will expand as your business grows. In this digital-driven world, you may find cheap to the costly price structure and it solely based on what you choose. There are several factors available that influence the cost of digital marketing like the size of your business and the type of business. For a small and medium-sized business, you need to spend from 25,000 Rs to 120,000 Lakh per year. For a better understanding of digital marketing, let’s take a clear look at each digital marketing component.

Search Engine Optimization: If you want your website to get on the first page of Google search results and strengthen your web presence then SEO is the best choice. Using effective SEO techniques, you can generate more leads and increase your search engine rankings without spending any amount on Pay Per Click Services. It can drive organic traffic to your website to boost conversions. Whether you are a beginner in the market or an established market playmaker, SEO is an important part of your overall inbound marketing campaign. An SEO technique, however, is based on the type of keywords you want to target. If you have a higher number of targeted keywords, the more price you need to pay. On average you have to spend 12,000 to 35,000 per month on SEO.

Social Media Marketing (SMM): SMM plays an important role in growing your business online. It let you make a direct connection with customers.  It helps your business in lead generation by running paid advertising campaigns on social media channels. You can use SMM in increasing brand awareness, increasing leads, and strengthening your brand visibility. The commonly used platforms for SMM are Linkedln, Pinterest, YouTube, Facebook, Instagram, and more. For SMM, you need to spend around 20,000 Rs to 35,000 Rs per month.

Pay Per Click (PPC): This technique helps you advertise to your target audience and drive substantial leads. If your brand wants to run a campaign for a particular period, for new year sales, monsoon offers, gifts, then PPC is the best option to get instant results. For PPC, you need to spend between 20,000 Rs to 25,000 Rs per month.

Social Media Optimization Services: It lets you optimize your social media profiles including LinkedIn, YouTube, Pinterest, Instagram, and Facebook to build better social media trust. Having a perfect social media optimization strategy helps you to boost your brand visibility in the long run. For that, you need to spend 8k to 12k per month, or it could be more.

Email Marketing Services: It is an essential part of any digital marketing strategy. It has impressive ROI  and can reflect in your revenue growth. That’s why most companies use email marketing as a part of their marketing service.

Content Marketing Services: Content marketing services help you to build your online reputation and increase your brand visibility. Having high-quality content drives more traffic from search engines and other marketing platforms. If you want quality content for your website, hire a professional content marketing agency for better content planning and execution.

Conclusion

Several factors influence the cost of the digital marketing service you choose. For any additional services, you have to spend some extra pennies. You can contact a nearby digital marketing company and get an approximate cost of the package services they offer. Digital marketing costs in India varies based on the location, business size, nature of the business, and target audience.