How To Advertise On Twitter: A 7-Step Guide To Using Twitter Ads

With millions of Tweets sent each day-and an ever-changing Twitter algorithm-it is a little bit tough to compete with others. If you are not using your Twitter ads perfectly, there is a chance that you may get lost in the noise. Twitter advertising is one of the effective ways to promote your brand and its products on the digital platform. With the help of Twitter Ads campaigns, you can reach new users who might be interested in what your brand offers. 

Why Should You Use Twitter Ads?

Twitter ads are the best way to communicate with people other than your followers that may be interested in your brand. It is an effective strategy to build brand awareness around your brand and can help get your products/services in front of your target audience. 

In this post, we are going to explore the step Guide to using Twitter Ads. By the end of the post of the blog, you can set up Twitter Ads of your own that are going to successfully engage a target audience and return some positive results. 

What Type Of Twitter Ads Should You Try?

Before launching your ad campaign, you have to understand the four types of Twitter ads. 

Let’s begin!

Promoted Tweets: It looks like regular tweets in your timeline, expends an advertiser pays to display that tweet to a newer audience group. Promoted Tweets are labeled as “promoted”, but users can like, reply, and retweet the post just like a normal tweet. It is the best choice for startups and small businesses. 

Promoted Accounts: this type of accounts is displayed to users who don’t follow an account they may be interested in. It suits businesses that want to attract more engaged followers. 

Prompted Trends: It is the best choice for larger enterprise brands because they display events to all users at the top of the Trending topics section in a user’s timeline and Explore tab. 

Promoted-only Tweets: this type of tweet is shown only to users that you specifically target in an ads campaign, not your current followers, unlike promoted Tweets, which will be shown to your followers like a normal tweet. 

How to Advertise on Twitter?

Follow this step-by-step guide to set up your Twitter ad campaigns 

1. Setting Up Your Twitter Ads Account

Open a Twitter account to use Twitter ads. It is easy and all you need to do is log into your Twitter account or Google Twitter ads. Then head towards ads.Twitter.com and then add your country and time zone, then click let’s go. This gives you access to the Twitter Ads manager and its features such as analyzing metrics and tracking your advertising campaigns.

2. Choose Your Objective 

It is a key element that you need to decide on when starting your ad campaign. Twitter campaigns are based on achieving business objectives including brand awareness, consideration, and conversions. Do proper research before choosing an objective for your Twitter ad campaign because the campaign that you pick will determine how much money you will spend on obtaining your end goals. You will able to select from the following choices:

Awareness

Reach: If you want to get more people to see your promoted Tweet. You are billed per 1000 impressions.

In-stream Video Views:  if you need to run a short video ad at the beginning of videos from Twitter’s content partners. You will be billed for every single view. 

Consideration

Video views: If you want people to watch your videos and GIFs. You are billed for each video view.

Tweets Engagement: This objective will inflate the total number of engagements that your promoted Tweet gets. You will be charged based on all engagement types including retweets, replies, and more. 

Followers: if you want to drive more followers, this objective suits best for you. 

Website clicks and conversions: This objective will send Twitter users to your website and you will be billed per click. 

Conversion

App re-engagements: if you need Twitter users who already have your app to open and use it. You will be billed per click. 

3. Choose Your Budget

After choosing your objective, head towards ‘Create Your Campaign’, here you can name your campaign, set up your payment options, create your budget, and select your campaign start date. In addition, your overall budget will be displayed as well. You can choose to pay per day or for the whole campaign or both. After doing all the selection, click Next.

4.Setup Your Ad Group And Bidding

In this step, you will get to know how to set up ad groups. In simple words, it is a sub-category of the ad setup of your first Twitter ads campaign, you want to stick to one ad group. From the next Twitter ad campaigns onwards split up into categories to target a different group of audiences. 

Name your ad group and set timings. Here, you will choose how much you are ready to pay for each interaction. If you go for automatic bidding, Twitter will set your bid to get the best results at a cheap price. It is the best way to start your Twitter advertising and want to get a good grasp on how bidding works. 

5. Target your audience

This option helps you choose the right audience for your ad and maximize your budget.

Define your audience based on location, age, gender, technology, and language. 

6. Choose ad placement

On the right side of the screen, you will select where you want your ad to display. 

Once you finalize, click Next.

7. Launch your campaign

At last, review all the options you have selected.

Now click launch campaign to launch your ad.

Endnote

Use this guide to set up your Twitter Ad campaigns easily. If you are struggling with the concepts, you can get help from a professional social media marketing company. You can get customized Twitter ad campaigns for your business.