How To Completely Optimize Your Google My Business Listing

Google My Business (GMB) is a tool introduced by Google that helps businesses to manage their presence in the digital medium. Digital marketers use Google MY Business services to leverage a location-based strategy. GMB provides a positive impact for brands or businesses seeking local exposure. It is an easy-to-use tool and Its listings give details of business including category, business hours, reviews, business address, and more. It helps generate information for its database about businesses and related entities that are related to particular searches. Once you add details in GMB, a Google Maps location is then generated. It also increases the chances of showing up in the organic ranking for your business. By registering in GMB listings you can easily grab viewer’s attention, increase your visibility in search engines, and bring more traffic to your website, social channels, and front door. To stay up to the trend, you need to optimize your Google My Business Listing and you should frequently check your business listing to ensure that its accuracy stays intact. Follow the below-mentioned tips to optimize your Google My Business services.

Complete Your Business Details And Add A Description

If you are dealing with local businesses, you have to maintain up-to-date information on your business phone number, hours of operation, address, business name, and category. Double-check your business details in GMB listings. You can choose up to 10 categories for your listings, but you can choose only one main category, which Google gives the most weight to. Use the description section to define your business perfectly.

Upload More Good Quality Images

Brands with images get 42% more requests for driving directions to their location from users, hence it is important to upload more photos on your GMB profile. If you are doing construction work, you can take interior and exterior pics of your models, and upload them to your profile to generate higher traffic. You can also encourage customers to upload images to your Google My Business Page. don't use poor quality or offensive images in your profile because it may negatively impact your brand value.

Respond To Reviews

The reviews on your GMB page can make or break a business. When buying something online, people always search for others' opinions. In general, people want to learn from the experiences of those who have purchased before us. Always respond to your reviews. Positive reviews builds are better brand credibility among audiences. You need to respond to your negative reviews to clarify or solve the issue. 

Make Use Of Posts To Promote Events, Offers, And Content

Using Google posts, you can have your content pop up on Google search and maps in your GMB knowledge panel. You can post content such as company news, eBook downloads, special offers, blog articles, upcoming events, and product promotions.

Include Keywords

Add important keywords and search phrases to your business listing to catch the potential leads. Make use of business descriptions to post a local post to your audience.

Keep Business Operating Hours Accurate

It is necessary to update your business operating hours whenever they change. Google provides the ability to customize hours for holidays and other special events.

Let Customers Message You

Using the Google My Business app customers can message you directly. To enable messages, tap customers, then messages, then Turn On through the app. You can also automate responses to welcome customers for incoming messages.

Stay Connected During COVID Situation

The COVID-19 had changed the business platform. If stores operate differently than normal days due to COVID-19 restrictions or safety guidelines, businesses can update their profiles to offer accurate information to customers.

Use The Special Attributes

Newer features to Google My Business let black-owned and women-led businesses be highlighted on their business profile.

Use The Product Catalog

GMB’s product editor let merchants showcase their product. Providing data about products including pricing, images, details, and other details that let customers get a better idea of products offered.

Conclusion

If you are a business owner, knowing how to optimize Google My Business brings lots of benefits for you. With the help of properly optimized GMB listings, you can gain more reviews, better search engine visibility, and enhanced information for local customers.