How to Use Google My Business to Get More Customers

A Google My Business account basically lets you show up in the popular search engine results when people are looking for you online. It is totally free and that makes it an affordable marketing tool for all the small and big businesses alike. This comprehensive guide that we have structured for you will show you how to optimize your Google My Business Account and get more customers and ultimately boost sales.

Use Google My Business To Get More Leads

Not all Google My Business pages are of equal value so you should use these tips to create as well as manage a page which will get the most attention on Google. Below mentioned are a few tips on how to use Google My Business to get more leads:

Focus On Generating As Much Reviews As Possible

Google looks out for businesses with more reviews as more trustworthy, authentic and credible. When Google sees a business as more trustworthy and credible among others, it give them higher placements in the search results. So focus as much as possible on generating customer reviews on your Google page. Set up all the systems and promotions which remind happy customers to visit your listing and leave a review there. This will really help you grab attention of customers in wonderful ways.

Keep Checking On And Updating Your Page

Do not create a Google My Business page and then never really go back to manage it or use it. A Google My Business page that is outdated or inactive can be even more worse than having no page at all. So regularly check on your page and also make sure that all of the information is totally updated and relevant. This will just help you get more Google My Business Leads.

Answer FAQs.

A Google My Business page has a separate section where users and customers can clear all their doubts by asking questions about the business. So check in and answer all the pending questions from time to time. If customers are not adding questions, then feel free to enter some of your own. Think about all those questions that are frequently asked and add them on the page. The extra content shows Google that your page is quite engaging, relevant and useful. This will increases the chances of it showing up in search when customers look out for your business products or services.

Ensure Your NAP Is Consistent

NAP basically refers to your business’s name, address, phone number and email id. In order to get the best SEO (Search Engine Optimization) for your local business, your NAP needs to be consistent across all of your online profiles. So start by making sure that your NAP is consistent on your website as well as on Google My Business page. Don't forget to use the exact same phone number as well as address on both of them. Create a consistent format and then go forward to use the same format across all of your other digital business profiles including social media pages.

TIips After Setting Up Google My Business Page

Some authentic studies have found that the engagement created from the local search and Google My Business pages are extremely high. Around 88% of the total searches for local businesses on a mobile device either call or visit the business within 24 hours and hence, it becomes very important to be in the game of Google My Business. Know that the customers who find you through online search are going to be quick enough to take the next steps so make sure that those steps are ready to deliver an excellent customer experience.

Here are some things that you will need to do once you set up your Google My Business page successfully:

Optimize Your Website

Welcome all the users that come from your Google My Business page by having an attractive and strong business website. Do not forget to include all the vital information that a prospect would need before visiting your store or buying from you.

Get Ready To Serve And Manage More Customers

Once you get your Google My Business page up and running, ensure that you are totally ready to receive them effectively in your store by setting up an exceptional in store experience for them. Remember, first impression is the last impression so make sure that you provide your customers a pleasant experience. Once you impress them in your first shot, chances are that they will come back to you time and again.

Be Prepared To Handle Phone Calls

Click to call buttons on your profile might drive more phone calls than you are used to receiving. Hence we suggest that you set up a system for exceptional calling experiences in order to make sure that your customers do not drop off before they make it to your business.

Apart from the above mentioned points, we suggest that you make a strong social media presence. In today's time, customers tend to check social media page and reviews especially before dealing with small scale businesses and startups. So focus on social media and post regularly. This will increase credibility of your business and will drive more customers to your page. To know more tips, you can check out our Google My Business Optimization Service which will really help you get Google My Business Leads.

Conclusion

Making the most out of such an incredible and free tool, Google My Business is a must for any business on social media. Also, it is even especially important for small businesses who want to make their business reach new heights and get discovered by more customers. We hope that you found this article useful and enjoyed reading. In case you need any help with the Google My Business optimization service then feel free to get in touch with us.