How To Use Infographics To Generate Qualified Leads

Infographics are the best way of communicating information through visuals. Infographics mix both data and visuals to share information and knowledge with the readers. It is an effective tool in marketing. Using infographics, we can easily attract new leads and increase conversion rates. If you are new to the business, you can make use of infographics to identify potential audiences. Creating effective infographics can tell a story for your brand through data visualization. As a business owner, you should be clear with details about how to use infographics to generate qualified leads. So, we created this blog to provide knowledge on what is infographics? How to use infographics?

What Is Infographics?

Infographics are the specific type of visual communication that includes graphics showing copy, data, or both. In other words, it is a form of visual communication meant to capture the audience’s attention and enhance comprehension. It is a powerful storytelling tool when used perfectly. You have noticed infographics online, in the magazine, or on the wall at your doctor’s office. Infographics are classified into the following three categories

1. Information design 

2. Data visualization 

3. Editorial infographics

Advantages Of Infographics

• It is the best tool to tell a story about your brand and services.

• The human brain can process visuals better than content rich in text. 

• It can easily attract the audience's attention. 

• Infographics are linkable and shareable.

• It also helps to increase sales and generate more traffic.

How To Use Infographics

Lead generation is an important marketing activity as it signals the beginning of a long-lasting relationship with customers. Infographics have an artistic appeal to the readers as they are rich in visuals. A well-designed infographic can generate more revenue than you expect. Here are ways to use infographics to generate qualified leads.

Launch A Social Media Campaign

Social media combined with great graphics is the perfect combo. Recent research on Twitter says that tweets with images get 150 percent more retweets than those without images. Social media posts with infographics can get larger views than normal posts. To make use of such posts to generate qualified leads, you can ask users to comment for more information. When a user comments on your posts, you can click the "Message" option to contact them in a private message. This is a great way to get connected with the users. By taking constant steps, you can easily form a great connection with the audience.

Pull Users Into Your Homepage

To make a good impression at the first glance, add a simplified infographic in your header.  Include a unique call-to-action, like  "click to find out more." When readers click, it directs them to the dedicated landing page that you have set up for your infographic. By adding infographics to your homepage, you can convert a new lead into potential leads in the first few seconds that they're on your website.

Make Your Email Marketing Pop

Email marketing will easily go along with infographics. Ensure that you place a call-to-action, telling users to click to find out more. Add special details like you are providing additional offers and more. Use e-blast to show a “teaser” for your infographic instead of showing full images.

Boost Your Print Marketing Collateral

You have to consider that the real world leads to boost your lead generation rate. You can pass out brochures and other print collateral to gain the audience’s attention. To stand out from the crowd, you need to design a great infographic.

Bring It On Camera

Video marketing is an effective strategy to boost your lead generation. It is a great platform for attention-grabbing and generating more leads. So, Youtube has now become a popular search engine in the world. You can create videos based on your infographic. Add a link in the video description that guides users to your infographic’s landing page.

Entice People To Download Your E-Book

Another effective way to tell your story is with an e-book. It is the best way to get readers more invested in you and your expertise. For example, if you own a dress shop, you can write an e-book full of tips to select good material for wearing. It can be as short as possible. You can use infographics to catch the attention of your ebook on your social media, website, and elsewhere.

Base A Blog On It

Blogs are an important tool in digital marketing. Each one is a chance to pop up on someone's Google search results and direct them into your site. Creating a blog based on your infographic is the best way to capitalize. To strengthen your visibility in the search engine, you can use search engine optimization strategies.

Include Inextricable Contact Information

If your infographic is appealing, people will share and promote all over the place. We suggest you add your business information and contact information to the infographic to generate new leads.

Never Miss A Link

Never share your infographic without a link that drives visitors to become a lead. Your link should direct the visitors to the contact form, an email sign-up list, or another type of form.

Conclusion

Infographics are the best tool for today’s digital marketers. Customers are searching for interesting and helpful information, and if you provide them, then, it will directly reflect in your lead generation. We hope the tips mentioned above can help you to Use Infographics to Generate Qualified Leads. Creating infographics is a worthy investment in the upcoming future.