Top 25 Mobile App Analytics Tools For Digital Marketers

After the arrival of the internet, mobile apps are ruling the market. Hence most people are going for mobile app development. To be successful, businesses have to stay focused and provide a better user experience. With over 2.7 billion smartphone users and over 5 million apps download, competition is getting heavy. To make your apps excel in the long run, you need to use app analytics tools. If you are facing difficulty in finding a way to boost your business, you can hire a digital marketing company or use any one of the below mentioned mobile analytics tools.

What Are Mobile App Analytics Tool

Mobile app analytics tools support the analysis of mobile applications and may correlate data across different applications and platforms. It helps you to understand how your users are behaving and how the app can be optimized to reach your goals.

Use Of App Analytics

• You can easily track your digital business progress.

• Can notice how your ad campaigns are performing.

• Know the number of app downloads and determine the most profitable customers.

• Customize your online campaigns.

• Access the most recent opinion concerning your brand.

The Top 15 App Analytics Tool

Tune.com: This tool helps you to drive engagement, drive traffic, and find new opportunities to make more profit. It also helps you to track customers’ actions. Using this tool, you can measure the value of each marketing channel you employ and collect all your marketing campaign reports in one place.

Google Analytics: Most people see Google Analytics as a website analytics tool. But you can use this tool to track mobile app engagement and find your mobile app performance. With the help of this tool, you will get a report of your user’s behavior, returning customers, and your new users.

Admob: It is an extension of Google Analytics. Admob tool shows advertisements from a host of Google advertisers. Using AdMob Mediation, this tool can generate reports from more than 40 networks. With the help of Admob Adverts Network Optimization, You can seamlessly track the highest paying adverts.

NetBiscuits: This tool provides detailed performance statistics of your browsers, Operating systems, and issues faced by visitors to your website. It is user-friendly and it gives you an accurate report of the user’s experience on every mobile device. It helps you to deliver personalized content to your visitors across multiple mobile devices.

Adjust.com: Using this tool, you can track and measure whatever data that you want in real-time. It can also easily combine with other frameworks and platforms including iOS, Windows, Androids, etc. With the help of the adjust tool, you can easily gain customer trust and increase customer loyalty.

Apple App Analytics: It is a free tool specifically designed for the iOS platform. It was launched in 2005 to handle usage data, sales data, and App store data. This tool does weekly updates and displays dropping off users through user retention information. With the help of this data, you can easily calculate the number of download apps, the number of returning users, and the statistics of uninstalled apps.

HeapAnalytics.com: These tools help you to upgrade mobile users’ experiences. This tool automatically catches the user’s information and outputs. It has a simple user-friendly interface that lets you capture processes and events. When visitors sign up, Heap Analytics will easily predict whether they will bounce back again or not, based on their actions.

Foxmetric.com: It is the best tool for managing a lot of issues associated with mobile apps marketing. Once you find out what people want, you can design and design campaigns suitable for them. This tool allows you to create a personalized marketing strategy that helps you interact with your customers individually.

Clicktale.com: It is the best fit for all your digital marketing analytics needs. Using Clicktale, you can easily boost customer satisfaction.  You can also improve customers' shopping experience through mobile apps. It let your business excel with its effective self-service experience.

GoSquared.com: This tool is the best platform designed to enhance customer communication and interactions. It is an all-in-one marketing analytics platform and provides easier integration with other apps. It is the best tool to strengthen your app's online presence.

Woopra.com: It is a versatile mobile apps analytics tool that lets you understand your real-time customers' expectations and requirements. It offers you the customer intelligence features that you love.

Chartbeat.com: With the help of this tool, you can find out which content is attracting your customers. Tracking your customer activity is the best method to convert them into potential customers. If you find out lead-generating content, then you will drive more traffic to your website.

Localytics: It is a cloud-based marketing platform used to target customers in a variety of sectors including travel, retail, business, lifestyle, and media. This platform offers customized notifications, recommendations, and personalized messaging. You need to spend according to your volume of data.

UXCam: It is an analytics tool designed for both app developers and digital marketers. Using this tool, users can view recordings of user sessions that can help them find out the cause behind app issues that are affecting the user experience.

Smartlook: It is one of the best mobile analytics tools that provide recordings to find the customers, funnels to identify why visitors don’t take further steps. You can integrate this tool with other platforms. The starer version is available for $48 while the power version is available for $96.

Webtrends.com: It is an analytics tool used for both mobile web and application analytics. It offers a real-time campaign report and using this report you can build the customer data warehouse. This tool offers heatmaps, visits, next pages, social metrics, and traffic sources for the mobile web.

Upsight.com: It provides you with revenue, customer engagement, and core acquisition metrics. It also offers an analysis of weekly revisit rate, mobile apps metrics, and funnels analysis. You can also easily predict the number of customers who are willing to spend on your app.

AppSee.com: It offers features such as crash recording, recording with playback, heat maps, and mobile app analytics. Using this tool, you can increase your lead conversion and also increase your sales.

Amazon Mobile Analytics: It is the best tool that helps to run a business successfully in the online medium. Many marketers experience a decline in sales without any significant reasons. If your customers aren’t active, your sales will drastically reduce to a certain amount. This tool offers you data about daily active users, monthly active users, sticky factor, average sessions per day, and Number of sessions.

Amplitude.com: With the help of the Amplitude tool, you can track your active users and get information like the type of device, customer retention, location, version of the app, and more. It offers cohort analysis, retroactive funnels, user segmentation, and real-time analytics.

Leanplum: It is a content management and mobile app engagement platform. It provides mobile analytics so that marketers can optimize the mobile app user experience. It has features such as user drop-offs, funnel metrics, using personalized dashboards, real-time analytics, and automated insights.

App Annie: It is a market data platform and mobile analytics tool. Using this tool, users can track competitors and find out the best performing app marketing activities. With the help of this tool, you can measure over 50 different metrics to improve mobile marketing strategies including user demographics, competitor app downloads, and more.

Flurry.com: It is the oldest mobile app analytics tool introduced by Yahoo. It is a free mobile app tool fit for windows, Android, Blackberry, iOS, and mobile web. With the help of this tool, you can easily measure users’ sessions, frequency, retention, demographic, and session length.

Apsalar.com: It lets you track, measure, segment, and analyze your mobile app performance. Using this tool, you can exactly tell which marketing campaigns are effective.

Count.ly: It is an open-source mobile apps analytics tool that fits Android, Windows phone, BlackBerry, and iOS platforms. This tool helps you to retain your customers.

Conclusion

Selecting the perfect mobile app analytics platform is a complex process, but after doing your research and having the right tool in place, you’ll be surprised at the insights you get. The use of app analytics tools will offer you a more holistic view of what’s happening in your app. If you track your mobile app performance, You are knocking on the doors of new opportunities for business expansion and growth. You can choose the best mobile app analytics tool based on the features you need for your business and your specific goals.