Use FAQ Schema With Zero Coding Knowledge [Rich Results On Search in 5 Minutes]

What is Structured Data?

Structured data is an SEO tool – a powerful one at that – which is efficient in delivering important information on your webpage/webpages to the Search engines. It is a very well standardized format that classifies web page content and provides its information to search engines. Thus, you can apply Structured data or Schema markup for one or more of your relevant web pages. It helps search engines better understand the content of the marked-up web pages. 

Without a doubt, Structured data is a great SEO move to get a higher SERP. There are various types of Schema mark-ups like the FAQ Schema, HowTo Schema, Q&A Schema, etc. These Schema types are great to improve SEO and increase page visibility for keywords. The best part is that some of the Structured Data types can be used to send traffic to two or more web pages with a single organic listing. 

Now that You understand Structured Data, let’s focus on a type of Structured Data i.e. FAQ Schema, and how you can use it.

What is FAQ Schema?

FAQ Schema is a Schema type that can be used for FAQ (Frequently Asked Questions) pages or any page that includes two or more questions in it. A FAQ page will typically include a list of questions & answers – mostly relevant to a single topic. Thus, a FAQ schema is used to markup a page or a section of the page as FAQs. It tells Google Search Engine which questions are asked on the webpage and points out the answers.

The application of FAQ schema thus shows a rich snippet with a collapsible list of questions under the SERP result. When the question is clicked on, the answer is shown with a dropdown. 

The FAQ Schema yields many benefits for websites, especially concerning SEO improvement. They are as listed below.

Benefits of FAQ Schema:

* FAQSchema are those rich snippets, which are the easiest to obtain. Other SEO measures or even other Structured Data can take time so show the results  - like maybe a month. However, the FAQ-rich snippets can appear in a few minutes. This is mainly because Google is rather fast in crawling the FAQ structured data and accordingly adjusting the SERP listings.

* The best part of using a FAQ Schema is that Google allows for use of links or other HTML within the answers of the FAQ. Thus, you can provide links to relevant pages in the answers and drive organic traffic to a number of your web pages within a single rich result.

* Use of FAQ Schema can get you rich results on the Google SERP and your website will end up taking more space on the SERP. Thus, you can capture more visual real estate on the SERP.

* As FAQ Schema can get you more real estate on SERP and can provide useful content to the searchers in the form of question and answer; it can improve the webpage’s CTR.

* Also, with FAQ Schema, you can increase your chances of appearing within the ‘People also ask’ section on Google’s result page. 

* Similarly, if your FAQs are answering the right questions, they can become a source for voice search. This is mostly because voice searches tend to ask longtail queries. If the question matches with the voice search.

With so many benefits of FAQ Schema; there is no way that you can miss this SEO opportunity. So, how do you use it? Google suggests directly adding the code for FAQSchema. Another option is the Google Tag Manager, using which FAQ Schema can be applied. However, the catch is that you need to have basic coding knowledge to do so. However, if you wish to use FAQ Schema with absolutely no coding knowledge, it is possible to do so in WordPress. WordPress allows their user to add FAQ Schema without the need to code. So, how do you do it? Let’s get deeper into it.

How to use FAQ Schema for SEO with Zero Coding Knowledge?

If you have a WordPress website, there are various FAQ plugins available for your use. WordPress FAQ plugins include Yoast SEO, WP responsive FAQ with category, Ultimate FAQ, Heroic FAQs, Fancy FAQ, FAQPlus, Arconix FAQ, Accordion FAQ, Rank Math, etc. You can use any of the plugins that suit your budget or style & look. Following are the steps to use Schema, which you can follow and get rich results on the Search engine that too in 5 to 30 minutes.

Steps to make use of  FAQ Schema –

Step 1: Install & activate the chosen plugin: On your WordPress dashboard, go to the Plugin section, and select ‘Add New’. Next, you’ll be directed to the library where you can search for the plugin you wish to use. Once you have found the plugin you want, click on ‘Install now’ and the plugin will be installed. Now again go to the dashboard and then ‘Plugin’, find the installed plugin and activate it. After activation, the setup wizard will open up. Follow the instructions and complete the setup. If you are using Yoast SEO plugin, no need to install a new plugin. It already has a Yoast FAQ bloc for FAQ Schema.

Step 2: Add the FAQ Schema Block: When you are done with setting up your plugin, start your WordPress editor for the webpage or the web content wherein you wish to add the FAQ Section. Next, add the FAQ Schema Block where you wish the FAQ Section to appear.

Step 3: Add the Questions & Answers to the block: Once you have added the FAQ block, add all your questions and corresponding answers within it.

Step 4: Customize the FAQ Section: When you are done with adding your FAQ Section, you can go ahead with its configuration. Thus, you can customize your section’s layout, style, behavior, icons, color, etc. When you have it configured to your taste, finally update/publish your page.

When you are done with following all these steps, open your Google Search Console and ‘Request Indexing’ for the web page to which you have implemented the FAQ Schema. And that’s it you are done. You now increase your chances of appearing as a rich snippet with FAQ Schema and a better SEO.