What Is Interlinking And Why Is It One Of The Best SEO Practices

If your content needs high ranking, then it needs a link inside it. Google will easily find your posts and pages attractive when they’re linked from reputed websites on the web. Internal links facilitate an easy connection with your content. It also gives Google a way to find the structure of the content on the website. Interlinking SEO allows your website to get top ranking in the search engine. So, use the perfect internal linking technique to boost your SEO efforts.

What Is Internal Linking

In simple terms, internal links are hyperlinks that point at a similar domain as the domain that the link exists on the source. An internal link is a spot that points on another page on the same website. They are normally used in the main navigation.

The main purpose of the internal links falls in the below three categories:

1. They enable users to navigate a website or webpage.

2. They allow us to establish an information hierarchy for a particular website.

3. They help to spread ranking power throughout the website.

How To Find Internal Links To A Page

There are many types of internal links found on the website. Some links direct you towards your homepage, post feed, and menu. Contextual links help users to find interactive and related content. Links in your website allows search engines to identify what content on your site is related and to find out the value of the content. Hence, good internal links are crucial to your SEO.

Why Interlinks Are Crucial To Google

Internal linking is an important ranking factor for search engines. Search engines follow links to find out content on websites in order to rank it higher in the search engines. A post or page that has a lot of signals makes Google understand that the link is valuable. Your internal links can guide your visitors and search engines to your most important web pages. So in this blog, we will see in detail about interlinks and its advantages for your SEO.

Benefits Of Using Interlinking

• It reduces the website’s bounce rate

• It helps to increase the ranking for a specific keyword

• It boosts up the average duration of the session by the visitor

• It helps Google search engines to crawl your website better

Advantage Of Interlinking In SEO

The following are the advantage of interlinking in SEO.

Anchor Text

Anchor Text plays a key role in interlinking in order to get a better ranking with interlink. Anchor texts are the texts on which you have offered links to another article on your website. Anchor text enables Google crawlers to identify the niche of your website content. This will result in increased domain authority, page authority, and trust score of your website or blog.

Interlinking Helps To Decrease Bounce Rate

In simple terms, the bounce rate is the percentage of one-page visitors for your website. The bounce rate is the top factor that will affect SEO and Ranking of your website. If you interlink your blog posts, then your website will easily be found on the internet. Google will rate your website with a lesser bounce rate as a high-quality website. If your website has a lower bounce rate then, it will increase your average page visit.

Generates More Page Views

Internal links help users to navigate to another post after reading current posts. This will boost up the number of page views per user on your website. More page views will drive in higher Alexa rank. This will directly decrease your bounce rate and you will get a higher ranking in the search engine. It also helps to boost CTR ( Click Through Rate), so you can get more relevant clicks to advertise on your blog.

Increase Page rank flow

One of the necessary factors that Google includes in PageRank is the number of inbound links to your blog. The inbound links are directly proportional to the PageRank of your blog will be. So, if you want to flow the PageRank of your blog spot to another blog spot, then you should interlink your older blog posts to master posts.

Improve Ranking Of Old Blog Posts

If you have multiple numbers of posts in your blog then, there is a chance that older posts of your blog may not receive traffic and ranking. It will make an older post to rank high on the search engine.

User Engagement

A visitor came to your blog, reads one of your blog posts. After going through the post, he will leave your web page. You should guide the visitors with the help of internal links to browse related posts of that topic throughout the content.

Conclusion

I hope this blog clarifies most of the queries about interlinking and the advantages of interlinking in SEO. Follow the above-mentioned information to interlink your posts and rank your blog higher in the search engine.