What Is WhatsApp Marketing: Ideas, Tips, Examples

WhatsApp is a messaging app owned by Facebook, it works almost similar to a Facebook messenger or We Chat. WhatsApp allows communicating with other users via the phone’s internet connection. It is the best alternative to texting or international calling. It was launched as an independent messenger in 2009, but it was acquired by Facebook in 2014. WhatsApp is a mobile application that lets you send messages free of cost to anyone around the world.

Now WhatsApp is upgraded to with a lot of new features. This app is not restricted to sending messages alone, you can send images, voice messages, location, videos, documents, and GIFs.

You can use the WhatsApp marketing tool to connect and engage with your audience. If you want to start effectively communicating with your customers using WhatsApp, one of the main things is that these people should have your contact number.

What Is WhatsApp Marketing?

It is a type of messenger marketing, which involves promoting a brand through WhatsApp. This channel helps brands reach a target audience, build relationships with customers, and boost sales.

Why Should You Use WhatsApp Marketing for Your Business?

WhatsApp is one of the top messaging platforms in the world. Its users are growing tremendously. This marketing channel is a must-have tool for businesses or brands that want to engage with audiences in developing countries.

WhatsApp Marketing lets you stay in touch with your customer-about half of the WhatsApp users. Normally, customers trust brands with chat apps more.

When you implement WhatsApp in your marketing strategy you can?

Profound Strong Relationships With Customers 

People will feel more connected to a brand if they use messaging apps. It makes WhatsApp marketing a perfect strategy for building long profound relationships with customers. WhatsApp provides businesses with a set of opportunities for personalization.

Higher conversion rate

Choosing a marketing channel for your initial contact with customers is always important. WhatsApp comes in handy, hence it is the best way to boost your conversion rate.

Better sales

The simple act of adding a WhatsApp phone number to your website may increase your sales. It is the best chance to reach a brand through any messaging app alone instills confidence in potential customers.

Lower cost of marketing

WhatsApp is one of the affordable marketing channels, which makes this platform the best choice for small businesses. 

In addition, WhatsApp marketing drives more sales, conversions, lets you build quality relationships with customers with minimum expenditures.

Why People Use WhatsApp For Business?

Most individuals use WhatsApp for business or personal purposes because:

* It is completely free 

* You will be charged only for your internet 

* You can use either Wi-fi or mobile data to use WhatsApp to communicate with users around the Globe.

* It is reliable.

* You can use this app for calls, video calls, voice messages, as well as sharing videos, photos, and documents. 

WhatsApp Marketing Strategy

A perfectly designed marketing strategy underlies the effectiveness of every marketing channel. It allows you to plan your steps and alter its paths if something goes wrong in the middle. Here are some of the tips to design your WhatsApp marketing strategy to drive better results.

Define your goals and KPIs

The first thing you need to do is to determine your marketing objectives. This step will help you focus your attention on meaningful activities and save your time on spending unnecessary things. 

Pin down your target audience

Knowing and understanding your target audience underlies all your marketing efforts. You can try a variety of methods to determine your target audience. 

Get the business app

In keeping small and large firms’ requirements in mind, WhatApp launched a WhatsApp Business. This tool has some features, such as:

* A business profile with necessary details including address, business description, website, and Email address. 

* A catalog to show product images 

* Automated replay to engage with customers 

* Statistics to track the WhatsApp messages.

Create a brand persona

In general, people like to communicate with other people, not an impersonal business. Thus, to frame successful WhatsApp marketing, you should form your brand persona. A brand persona is a mix of traits, attitudes, and values your brand shares.

Build a contact list

If you are using the WhatsApp tool, you need a contact list. The best way to get one and acquire new contacts is to use subscription forms. 

Deliver great customer service

WhatsApp lets your brand get queries immediately and offers customers real-time support.

Create broadcast lists

On the whole, a broadcast list is a group of recipients gathered together. Contacts cannot see each other and get your messages separately, which makes it almost similar to segments in your mailing lists. 

Use group chats

Group chats let members see each other and share their opinions with the whole group.

Employ WhatsApp statuses

If you are familiar with Facebook or Instagram stories, you may be aware of the WhatsApp status feature. This feature lets you share text and multimedia files with all your contacts and receive their feedback.

Conclusion

Whatsapp marketing is a golden opportunity to build your brand and establish a strong relationship with customers. To get better results, go beyond WhatsApp and become pro at all the channels your customer prefers. To get started, hire a digital marketing company or start your own.